Visual content is more important than ever to attract and engage target audiences. Laurie Wakefield shares her experience and provides tips and examples, including links and videos using a variety of apps to create quick and unique digital graphics.

To be effective, even the best marketing automation tools require careful attention. When marketers use these tools responsibly, consider target audience interests, evaluate and learn from the data collected, they can publish more meaningful content that attracts and engages more qualified leads and prospects while nurturing customer relationships.

*Photo taken of the mural by James Cochran in London, England that became a memorial to David Bowie this week

Following David Bowie's death on January 10, 2016 our television and social media news feeds were filled with posts that celebrated his talent and contributions to music. His creativity and artistry have engaged and entertained us for decades. However, Bowie demonstrated understanding and vision beyond the medium of music. This article highlights the accuracy of Bowie's Internet predictions and their relevance to marketing communications today.

I’m working with a team of representatives from several agencies to host Atlanta’s first Inbound Marketing Day on March 5, 2015 during the global Inbound Marketing Week. This is a great opportunity for Atlanta area marketers, their friends and colleagues to boost their awareness and skills without leaving town. Register to attend this event, where you'll find at least 8 ways to learn more about inbound marketing while you network with other marketers, technology and service providers and hear presentations from 4 globally recognized authors and speakers. Read on to learn more about the speakers and agenda.

Interested? Use this promotional code: IMDATL15-Wakefield and save $10 off your registration.

With so many places to discover, meet, follow and begin to build relationships online why would we need to “connect” with everyone in LinkedIn? In this article I'm sharing a few stories and examples that support my decision to maintain several public contact points while reserving LinkedIn for direct business relationships.

Many marketers today are using the power of the Internet, clever software applications and some creativity to blast frequent campaigns that may attract attention like a box of colorful candy, only to disappoint by leaving a bad taste in the mouths of their target audiences.

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B2B customers are using social media and smart businesses can find them, entertain, engage and learn from them there.

I just had to share this terrific infographic and congratulate Joe Chernov, VP of Content for HubSpot and Robin Richards, of RIPETUNGI on this wonderful project. The visual impact and experience are as staggering as the data they illustrate. The infographic is too impressive to squeeze onto this intro page so I hope you'll click and read on for the full experience.

This video requires Flash, if you are having difficulty you may view it on YouTube Here

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