You may have seen this video of composer and conductor, Eric Whitacre and his virtual choir as it has spread virally through YouTube, Facebook and other social networks, but have you been inspired beyond the music, to consider that this is a great example of the enormous potential of social media for business applications?

Whitacre's project has not only impressed and entertained, it inspires and includes valuable lessons regarding the potential of social media.

I continue to be surprised by the number of people resisting social media. Many of these naysayers are still complaining that social networking has no real value, that it is a waste of time, invading privacy and opening more avenues for unwanted information and distractions. Many still fail to see the communication efficiencies made possible through these networks. Social media gives participants insight into significant trends and creates platforms for learning, sharing and engaging in the communities that interest them most. Social media icons and invitations to join and follow are popping up everywhere. The way that we communicate is changing and those who continue to resist are falling behind - it may be time to reconsider...