Feb 18

Written by: Laurie Wakefield
Wednesday, February 18, 2015  RssIcon

Inbound 2014
This past September, I attended the “Inbound 2014” conference in Boston with approximately 10,000 marketing and communications professionals. My creativity was charged and my thoughts were confirmed about the importance of relationship building in marketing. The presentations, ideas and case studies as well as the leadership and communication challenges that were shared, fueled my belief that the use of technology, combined with thoughtful communication is vital for businesses today.

New tools and applications were presented and we learned ways to create and deliver more relevant campaigns that attract and engage more interested and qualified audiences. At the same time, demonstrations of these sophisticated tools showed us how we can measure, evaluate and report on the performance of marketing programs. When we use these tools, we learn from the data collected and we can improve continuously, maximize marketing investments and create more value for clients and their customers. We saw examples from many successful businesses that used measurement tools and data analysis to understand more about their target audiences. With that level of understanding, these businesses were able to use marketing automation to respond and continuously publish more of the information that their customers were seeking. While providing more relevant and helpful content, these businesses attracted and engaged more informed and qualified business leads.

Today, I am working with a team of representatives from several area agencies to bring some of this inspiration to our home town as we host Atlanta’s first Inbound Marketing Day on March 5, 2015 during the global Inbound Marketing Week. This is a great opportunity for Atlanta area marketers, their friends and colleagues to boost awareness and skills - all in one day - without leaving town.

Interested? - Use this promotional code: IMDATL15-Wakefield, save $10 off the cost of registration and find at least 8 ways to learn about inbound marketing at Inbound Marketing Day Atlanta (@IMDAtlanta - #IMDAtlanta).

Inbound Marketing Day Atlanta Registration

8 Ways to Learn More About Inbound Marketing in Atlanta

  1. Hear Mark Schaefer speak about "The Future of Digital Marketing" Mark is a marketing consultant, blogger, speaker and author of four best-selling books.

  2. Get Mark Schaeffers's book,
    “The Tao of Twitter”
    , which #IMDAtlanta attendees will receive.


  3. Hear Ted Wright present, "Questioning Sliced Bread, The Why, What and How of Word of Mouth Marketing". Ted is an author, speaker and the founder and CEO of Fizz, a Word of Mouth Marketing (WOMM) agency in Atlanta.

  4. Get a copy of Ted Wright's book, “Fizz”, which #IMDAtlanta attendees will receive.

  5. Hear “Digital Relevance: Marketing Content and Strategies that Drive Results” from Ardath Albee, digital strategist, blogger, storyteller, speaker, teacher and author.

  6. Get your copy of
    “Digital Relevance”, by Ardath Albee
    , which #IMDAtlanta attendees will receive.


  7. Let Viveka von Rosen tell you how to "Go From Linkedin Weakling to Linkedin Super Hero" Viveka is a social media and LinkedIn trainer, consultant, speaker, blogger and author of “LinkedIn Marketing, An Hour a Day”.

  8. Attend Round Table Lunch Discussions and one of 5 workshops - learn and refine your inbound marketing techniques with Atlanta area marketers, service providers and inbound marketing specialists.


Inbound Marketing Day - Atlanta will take place at Roam Dunwoody, near Perimeter Mall and the Marta Station, just off of Georgia 400. 

Seats are limited, register now and don't miss this great marketing event or a chance to save. Early bird registration fees will only last through February - be sure to use this promotional code: IMDATL15-Wakefield to save an additional $10 off your registration fee.

Copyright ©2015 Laurie Wakefield

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Laurie Wakefield, a communications professional with more than 30 years of experience, blogs about Public Relations and Marketing Communications, highlighting programs and techniques that attract and engage, leaving lasting impressions and inspiring action.
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