Wednesday, January 29, 2014
I have always been a proponent of strong visuals to support marketing communications and public relations campaigns. On the Internet, powerful graphics are essential to grab visitors' attention and engage them. Joe Chernov, VP of Content for HubSpot and Robin Richards, of RIPETUNGI have nailed this with a stunning graffic that invites you to keep scrolling and leaves you with the powerful impression that we must stop finning, protect sharks, get involved and help raise awareness by sharing the graphic with others. And how can we resist?
Although Joe Chernov blogged and Robin Richards shared the graphic in March 2013, the story and the infographic are still getting propelled through social media sharing today. Check out Dominique Mosbergen's article in Huffington Post for more of the details and background on the project but don't miss the graphic below. Be sure to keep scrolling for the full experience. According to the RIPETUNGI site, "While the shark is the ocean’s apex predator and the most feared animal on the planet, in the time it takes to scroll to the bottom of this graphic 73 more sharks would have been killed."
Well done, Joe Chernov and Robin Richards!
Copyright ©2014 Laurie Wakefield