Visual content is more important than ever to attract and engage target audiences. Laurie Wakefield shares her experience and provides tips and examples, including links and videos using a variety of apps to create quick and unique digital graphics.

*Photo taken of the mural by James Cochran in London, England that became a memorial to David Bowie this week

Following David Bowie's death on January 10, 2016 our television and social media news feeds were filled with posts that celebrated his talent and contributions to music. His creativity and artistry have engaged and entertained us for decades. However, Bowie demonstrated understanding and vision beyond the medium of music. This article highlights the accuracy of Bowie's Internet predictions and their relevance to marketing communications today.

 

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B2B customers are using social media and smart businesses can find them, entertain, engage and learn from them there.