To be effective, even the best marketing automation tools require careful attention. When marketers use these tools responsibly, consider target audience interests, evaluate and learn from the data collected, they can publish more meaningful content that attracts and engages more qualified leads and prospects while nurturing customer relationships.

*Photo taken of the mural by James Cochran in London, England that became a memorial to David Bowie this week

Following David Bowie's death on January 10, 2016 our television and social media news feeds were filled with posts that celebrated his talent and contributions to music. His creativity and artistry have engaged and entertained us for decades. However, Bowie demonstrated understanding and vision beyond the medium of music. This article highlights the accuracy of Bowie's Internet predictions and their relevance to marketing communications today.

With so many places to discover, meet, follow and begin to build relationships online why would we need to “connect” with everyone in LinkedIn? In this article I'm sharing a few stories and examples that support my decision to maintain several public contact points while reserving LinkedIn for direct business relationships.