By Laurie Wakefield on Wednesday, January 13, 2016

*Photo taken of the mural by James Cochran in London, England that became a memorial to David Bowie this week

Following David Bowie's death on January 10, 2016 our television and social media news feeds were filled with posts that celebrated his talent and contributions to music. His creativity and artistry have engaged and entertained us for decades. However, Bowie demonstrated understanding and vision beyond the medium of music. This article highlights the accuracy of Bowie's Internet predictions and their relevance to marketing communications today.

By Laurie Wakefield on Wednesday, April 23, 2014

Graphic - Most of Us Have a Broad Footprint Online

With so many places to discover, meet, follow and begin to build relationships online why would we need to “connect” with everyone in LinkedIn? In this article I'm sharing a few stories and examples that support my decision to maintain several public contact points while reserving LinkedIn for direct business relationships.


By Laurie Wakefield on Friday, February 07, 2014


B2B customers are using social media and smart businesses can find them, entertain, engage and learn from them there.

By Laurie Wakefield on Saturday, January 25, 2014

This drawing is dedicated to Caine Smith, an impressive 11-year-old PR natural who spoke out about bullying. Movie director, Lee Hirsch captured a video interview with Caine that continues to be shared virally, bringing more attention to his cause and "The Bully Project".I hope the drawing will help fuel more sharing through social media, draw ongoing attention to Caine’s story and "The Bully Project", and encourage more people to stand up, speak up and help stop bullying. Background on the story and an update on Caine are included in this article.
By Laurie Wakefield on Thursday, October 07, 2010


You may have seen this video of composer and conductor, Eric Whitacre and his virtual choir as it has spread virally through YouTube, Facebook and other social networks, but have you been inspired beyond the music? This is a great example of the enormous potential of social media for business applications.

This video requires Flash, if you are having difficulty you may view it on YouTube Here

By Laurie Wakefield on Wednesday, September 08, 2010

Counter to the opinions expressed by those who are still resisting, communication through social media can actually help to reduce unwanted mail, enable us to be more selective of the information that we receive, and make it possible to choose when and how we will receive it.


By Laurie Wakefield on Tuesday, August 24, 2010
I'm diving in. I don't plan to abandon traditional communication and media but I do believe that we can use them more effectively and that social media can help us participate in focused communitities and get to know our target audiences better.

Laurie Wakefield, a communications professional with more than 30 years of experience, blogs about Public Relations and Marketing Communications, highlighting programs and techniques that attract and engage, leaving lasting impressions and inspiring action.
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